Ecommerce - Business to Consumer (B2C)

Navision's B2C e-commerce provides companies with a 24X7 selling presence on the internet. The B2C system allows consumers to browse for items, view detailed information, maintain a virtual shopping cart, and order items directly. With real-time integration into Navision inventory management system, companies can offer consumers real-time availability, including back-order warnings. In addition, consumers can create user accounts to track the status of orders through the entire sales cycle.

With full-integration between the website and the inventory management system, new orders are instantaneously available for processing, without any addition data entry. Conversely, changes to the item master, including descriptions, pricing, images, and quantities are automatically posted to the website.

Users can setup event-based notifications to provide superior customer service. For example, the customer can be automatically notified when an order is shipped or a certain item becomes available.

Even though consumers are not directly speaking with sales staff, companies can still up-sell an order by utilizing Navision's cross-selling feature that suggests related items as the consumer considers purchasing a particular item.

The system is designed to be maintained without a web programmer. All web pages are maintained within the Navision system so that text and messages can be updated without requiring development tools. In addition, the system has multi-language capabilities that allow different consumers to see a description of the same item in different languages.

Summary of benefits